I skim through article after article and blog post after blog post authored by the same self-promoting factoring experts practicing search engine optimization by getting the term “invoice factoring” or “factoring receivables” linked to their website as many times as possible. It would be nice to see a fresh approach to the topic though maybe there just is not that much interesting to say.

That being said, I know that there are thousands of business owners out there who may or may not be familiar with factoring or may be under a misconception about the pluses and minuses of invoice factoring. Tracey Z. Rewey is forced to go through the exercise of explaining, once again, what factoring is in an article appearing on Entrepreneurs Community titled “Recession Proof Your Business – 10 Benefits of Factoring Invoices.” This is one of those lists that a business owner can pin up on their office bulletin board and when they find themselves thinking, “Now why should I be thinking about factoring my invoices?” they can simply look at this list and answer, “Oh yeah, that’s why!”

One question I have though. Is it really possible to “recession proof” your business by factoring? After all, isn’t the ability to factor contingent on having receivables to factor? And aren’t these receivables contingent on a sales transaction? And isn’t a sales transaction contingent on a customer having the financial wherewithall to actually make a commitment to purchase?

Hmmmmm? Kind of makes your head hurt doesn’t it?

We have scoured the Internet (actually we spent about 36 seconds on YouTube) looking for the finest representations of the asset factoring industry presented in video format. Our winner this week is “Platinum Funding Group” for their scintillating video presentation of a company press release in January of 2008.

Company spokesperson, Daniella, a business development officer, presents the release about a series of information and networking events planned by the company. My two favorite parts are the mesmerizing details about the neo-gothic design elements of the Bush Tower in NY followed closely by the production crew loudly turning the page on the flip chart which Daniella (an attractive trouper) is using as a teleprompter.

Seriously, I know that it is effective optimization to include video as part of your online marketing mix. But every now and then we need to remind ourselves that potential clients or existing clients may actually see this stuff. Factoring companies are sometimes lumped into the same category as payday loan companies by the allegedly more sophisticated members of the financial industry elite (many of whom are either unemployed or in the process of being bailed out by generous Democrats). We should look and act the part of the sophisticated international industry that we represent.

Plus, dammit, we’re making money. So lets look the part.