In a press release issued today, Homex, one of Mexico’s leading home builders, announced their satisfaction with FOVISSSTE, a Mexican mortgage company, for implementing a factoring program with Mexico’s National Development Bank.
The CFO of Homex stated that the factoring initiative “will help us realize important efficiencies in our collection process.”
Now I’m not quite sure what the CFO is referring to here or what exactly the structure of the factoring program is. It is not really clear who is receiving financing. It appears that Homex is able to factor receivables through this program but receivables from whom? If consumers are purchasing directly from Homex and they are receiving mortgages from FOVISSSTE, then that is merely a mortgage loan. Somehow, payment is expedited in this process but the details are pretty murky.
So, I would advise the Homex PR team that, if they want to maximize the impact of an announcement such as this, it would help to give more details as to exactly how this benefits them. It appears that the financial and investment community is the target of this release but I’m not quite sure what the analysts are supposed to glean from this type of statement.
If I come across anything else I’ll publish it but if anyone else can shed some light on this let us know with a comment.
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