It’s time once again for the “Invoice Factoring Video Roundup!” Yee Hah!!
We have scoured the Internet (actually we spent about 36 seconds on YouTube) looking for the finest representations of the asset factoring industry presented in video format. Our winner this week is “Platinum Funding Group” for their scintillating video presentation of a company press release in January of 2008.
Company spokesperson, Daniella, a business development officer, presents the release about a series of information and networking events planned by the company. My two favorite parts are the mesmerizing details about the neo-gothic design elements of the Bush Tower in NY followed closely by the production crew loudly turning the page on the flip chart which Daniella (an attractive trouper) is using as a teleprompter.
Seriously, I know that it is effective optimization to include video as part of your online marketing mix. But every now and then we need to remind ourselves that potential clients or existing clients may actually see this stuff. Factoring companies are sometimes lumped into the same category as payday loan companies by the allegedly more sophisticated members of the financial industry elite (many of whom are either unemployed or in the process of being bailed out by generous Democrats). We should look and act the part of the sophisticated international industry that we represent.
Plus, dammit, we’re making money. So lets look the part.
